Jim Paschke enters his 47th year in the broadcasting industry, with the 2019-20 season marking his 34th as the television “Voice of the Bucks.” Paschke works year-round on the telecasts, television projects and other team broadcast ventures, and regularly contributes video content to the team’s website. Jim is also a member of the NBA Broadcast Advisory Board, on which he has served for many years.
Paschke is the second-ever recipient of the NBA’s Todd Harris Award – an award he was given at the NBA Broadcast Meeting in New York in September of 2018. The Todd Harris Spirit Award, named in honor of longtime NBA executive Todd Harris, recognizes an NBA broadcaster or executive who is the ultimate team player and inspires people to make every day brighter.
A native of Bloomington, Minnesota, he attended the University of Minnesota and Brown College in Minneapolis. He began his broadcasting career in radio in Knoxville, Iowa, and moved to television in Sioux City, Iowa. After two years as the sports director at WRAU in Peoria, Ill., Paschke served as sports director at WMTV-TV in Madison, Wisconsin, for three years and doubled as an analyst for University of Wisconsin football and basketball games.
He originally came to Milwaukee in 1980 and later served as sports director at WITI-TV. From 1987-91 and 1995-96, baseball fans enjoyed hearing Jim as the television voice of the Milwaukee Brewers. He has also handled play-by-play duties for Marquette University basketball, Milwaukee Admirals (IHL) hockey and auto races at Wisconsin State Fair Park. Paschke returned to WITI-TV in 1992 to serve as moderator of the station’s popular “Talking Sports” program, which earned an Emmy Award in 1993. In 2007 and 2009, Jim handled play-by-play duties for the NCAA Division III Baseball Championships, and in 2011 he called the action for FOX Sports Wisconsin’s coverage WIAA State Football Championships.
On Oct. 6, 2007, Jim became a member of the Wisconsin Basketball Coaches Hall of Fame as “a Friend of Basketball,” and in October of 2013 was inducted into the National Academy of Television Arts and Sciences prestigious Silver Circle, an honor for outstanding individuals who have devoted 25 years or more to the local television industry. In October of 2014, Paschke was inducted into the Milwaukee Press Club’s Milwaukee Media Hall of Fame. He also serves as an honorary MACC Fund board member, and together with Jon McGlocklin has won three regional Emmy Awards for his work on Bucks broadcasts. In recognition of their 30th season of calling Bucks games together, the Bucks raised a banner to the Bradley Center rafters on March 17, 2016 honoring Paschke and McGlocklin.
Jim is also a featured speaker in the community, addressing various civic groups and school assemblies throughout the year, and is a long-time supporter of the Cystic Fibrosis Foundation.
Jim lives in St. Francis. His son, Michael, is an avid Bucks fan.